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As the 2010 Winter Olympic Games get underway in Vancouver, many of you will be following our athletes in every sport.
Canada’s CAs are also cheering them on with some sponsored programming. When you tune into Rogers Sportsnet or TSN, or leaf through the pages of the Globe and Mail, you may see three new advertisements created especially for this occasion. The ads are an extension of the successful Decisions Matter campaign, launched a year ago, taking the theme into the realm of sport.
February 12, 2010
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